Hiring and Organization Insights



 We continue to analyze what's happening generally in the power and energy software spaces. 

 

Lots going on as vendors seek to find new clients quickly and serve them better.  At the moment, we're zeroing in on the marketing and sales functions of software firms.


These are some of the changes/issues worth considering.

    NewHire Report No 1-49 Energy Software Firms

        We're spending more time focusing on clients and candidates in the US Energy Software space.


        Our first survey in this industry of 49 firms with under 1000 employees reveals interesting trends.


        The summary report gives you the overview; in subsequent reports, we'll analyze some of the job types in key sales and marketing 

        functions.


        DownloadNewHireSummaryReport

    NewHire Report 2-Deeper Dive on Marketing Roles
    Energy SaaS Marketing Organization Hiring Priorities

        Energy SaaS Marketing Hiring Strategies


        Whether your marketing organization is in a small or mid-sized SaaS oriented firm, there’s an order as to whom and when you hire.


        Most SaaS products or services have long close cycles, perhaps 6-18 months. The same is true for technical products like Distributed Energy Resource Management or Virtual Power Plants.


        Another key assumption is that the system is driven by Account-Based Marketing (ABM) where there is considerable focus on individual clients or groups of clients.  


        Happily, these two assumptions go hand in hand with large potential revenue from individual clients. While the first sale may not be huge, the potential over several years is likely multi-million.


        Based on a review of the current literature and my own experience (which is a bit out-dated, I admit), here’s the hiring priorities in the pdf below.


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