Energy Sales/Business Development

As the number of competitors grow in each segment of the downstream energy business, the need for good sales people to find and retain new clients grows. In addition, the training and development of the sales function must ramp up.  These are some of the topics worth considering.


    Sales Training Program Review

        General Comments


        Choosing the type of sales training is an individualized  thing, depending on how well-developed a sales organization is and how much sales training is in the background of individuals and sales managers.


        I was a sales rep, a regional sales manager and a VP of sales and marketing before I entered recruiting. That was in two industries: software and financial data. 


        Looking back over the organizations I was part of, I would now choose different programs for each of them. Each sales organization was in a different stage of development.  The age and experience of the sales people was different from firm to firm.


        As a rookie sales person, I even took the XEROX sales training course, the granddaddy of most of the modern courses today.  It was very beneficial since it got me out of my techie mode and helped me focus on client needs.


        I do like the sales training that reminds you of where you are in the sales cycle.  If you can recognize that and use that to talk to your sales manager or peers about problems or solutions—it really can help.  But that is your choice.


        You can download a list of these at the bottom of this introduction.


        If you have suggestions about other sales training courses, would love to hear about them plus your comments:


        crbamford@rockwoodenergysearch.com